Convert Leads into SALES!

You can get all the leads in the world, but if you can't convert those leads into paying customers, then you have missed a key foundational element of successful businesses. When you get the fundamentals right, the entirety of your sales conversion process will be robust. There are literally dozens of strategies that you can adopt to convert leads into paying clients. Master any ONE and your business will flourish. Master several and you'll be converting leads like a pro. Each strategy in this section is practical and effective for a broad selection of business types. Discover the ones that you can take to the bank.

Below is each lesson for this course

HOW TO CREATE COMPELLING AND IRRESISTIBLE OFFERS - PART 1

This presentation will help you learn how to create, design and use compelling incentive offers that will lure prospects away from your competitors and bring them stampeding to your business in droves. Since incentive offers are a critically important fundamental that you will use in multiple strategies moving forward, we want to make sure we cover this topic in depth. Therefore, this presentation will be divided into a three part series so we don't overwhelm you with this vital information. Compelling incentives have the ability to produce immediate and lucrative results for any business. We'll show you how to create a market dominating position by using compelling incentives to motivate your prospects and customers to take a specific action.

HOW TO CREATE COMPELLING AND IRRESISTIBLE OFFERS - PART 2

This presentation will help you learn how to create, design and use compelling incentive offers that will lure prospects away from your competitors and bring them stampeding to your business in droves. Since incentive offers are a critically important fundamental that you will use in multiple strategies moving forward, we want to make sure we cover this topic in depth. Therefore, this presentation will be divided into a three part series so we don't overwhelm you with this vital information. Compelling incentives have the ability to produce immediate and lucrative results for any business. This presentation will focus on ways you can provide free information and value added bonuses as compelling incentive offers. We'll show you how to create a market dominating position by using compelling incentives to motivate your prospects and customers to take a specific action.

HOW TO CREATE COMPELLING AND IRRESISTIBLE OFFERS - PART 3

This presentation will help you learn how to create, design and use compelling incentive offers that will lure prospects away from your competitors and bring them stampeding to your business in droves. In our two previous presentations, we went in depth regarding the three powerful compelling incentive categories… free trials, free information and value-added bonuses. In this presentation, let's discuss whether or not these compelling incentives are actually profitable to the business using them by helping you calculate your offers' ROI… return on investment. We want to make sure that the compelling incentive offer you do select will produce a positive return for your investment of both time and money.

HOW TO REACTIVATE STALE CLIENTS

This presentation will help you learn the secrets to reactivating stale clients. Consider which of the following situations seems easier? Convincing complete strangers to do business with you, or getting customers that have already bought from you to come back? Reactivating old customers is one of the quickest and most sure-fire ways to make more money and increase sales and profits with amazing speed. This presentation will walk you step-by-step through the tactical steps required to properly execute a dynamic reactivation strategy... the most sure-fire way to make more money and increase sales and profits with blinding speed.

CLOSE MORE SALES BY ELIMINATING RISK

This presentation will help you learn how to close more sales by eliminating the perception of risk your prospects may feel when they buy what you sell. The concept of Risk Reversal is simple - but it requires some boldness and guts. Basically, it means that YOU, the business owner looking to close a sale... should identify the various reasons a potential customer would hesitate to buy. You then think of little things you can do to overcome those reasons. Risk Reversal is like a guarantee on steroids. This presentation will reveal the 6 levels of guarantees all small business owners need to carefully consider... and highlight the benefits of each of them. We will also reveal to you the "mother" of all guarantees... and let you decide if you're bold enough to take the challenge.

HOW TO OFFER FREE + SHIPPING WITH FORCED CONTINUITY

This presentation will help you learn how to close more sales by implementing a strategy called Free + Shipping with Forced Continuity. This is a strategy that enables you to offer something of perceived value for free... include a free 30 day trial period to a program or membership site you offer... collect a small fee for shipping and handling so you can acquire each participating prospects payment information... and then roll them over... with their permission of course... into an ongoing program or membership you offer. This is an easy strategy to execute and you'll see how you can cross-use it with other strategies to increase its effectiveness. Use the Free + Shipping With Forced Continuity strategy with every promotion you put forward and not only will you draw in more members, but you'll see sales increase overall for your projects.

CREATE A DRIP CAMPAIGN THAT WILL SKYROCKET YOUR REVENUE AND PROFITS

This presentation will help you learn how to close more sales by implementing a dynamic drip campaign strategy. There are a multitude of ways to generate all the leads your business can handle. But here's the problem. Like it or not, only 3% of those leads are what you might call "now" buyers. They're the ones ready to make an immediate purchase. The remaining 97% of your leads are "future" buyers... IF you continue to nurture them by staying in touch with them on an on-going basis. It's absolutely vital that all small business owners create a strategic "drip campaign" based on their specific marketing process. This presentation will teach you how to create a competition-crushing drip campaign that automatically delivers a form of communication to customers or prospects on a predetermined and scheduled basis. The end result will be a huge influx of new clients and skyrocketing revenue.

HOW TO ACQUIRE TESTIMONIALS THAT WILL SELL YOUR PRODUCT OR SERVICE

This presentation will enable you to obtain powerful and compelling testimonials that will establish trust with your prospects and sell your product or service without fail. The key to small business success has always involved three factors. You MUST establish trust, respect and rapport. And out of those three, trust must always come first. Trust is critical... and often takes an extended period of time to establish. Testimonials and endorsements have the potential to dramatically accelerate this process. When you do an exceptional job, most of your clients will not only WANT to provide a testimonial... they will INSIST on it. Just make it as easy and comfortable for them to provide you with a great one. The guidelines in this presentation will enable you to do that like a pro.

ONLINE REVIEWS - TESTIMONIALS FOR THE 21ST CENTURY

This presentation will introduce you to the power and compelling nature of online reviews. Online reviews offer you more than 100 times the power of the typical testimonial. They are the new testimonials for the 21st century. Small business owners need to be developing 21st century strategies... not relying on 19th century gimmicks. In this presentation, I'm going to reveal to you a highly proprietary process that will allow you to position your business in a league all its own. The results will absolutely amaze you.

HOW TO CREATE A WEBSITE OR LANDING PAGE PART 1

This presentation will focus on teaching you how to create a website or landing page that actually converts a prospect into a client. Specifically, how do we increase our websites ability to convert? How can we design a website so it converts more people into leads... into prospects... and finally, into customers, clients or patients... depending on your type of business? Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a two part series. In this presentation, we'll focus on the factors that go into increasing the conversion rates for any website or landing page. Then in part two, I'll show you a multitude of website examples where the websites rank at the very top of Google's listings... but are so poorly designed and formatted that their conversion rates are practically nil.

HOW TO CREATE A WEBSITE OR LANDING PAGE PART 2

This presentation will focus on teaching you how to create a website or landing page that actually converts a prospect into a client. Specifically, how do we increase our websites ability to convert? How can we design a website so it converts more people into leads... into prospects... and finally, into customers, clients or patients... depending on your type of business? Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a two part series. In part one, we focused on the factors that go into increasing the conversion rates for any website or landing page. In this presentation, I'll show you a multitude of website examples where the websites rank at the very top of Google's listings... but are so poorly designed and formatted that their conversion rates are practically nil. When you know and understand the right components to include on your landing page or website, you will see a huge, huge difference in your conversion rates... as well as your revenue and profits.

BOLD PROMISE IN LIMITED TIME STRATEGY

This presentation will help you learn how to close more sales by implementing a strategy that enables you to make a bold claim... and then make good on that bold claim within a limited amount of time. Marketing starts with lead generation. The best prospects are educated prospects who instantly see the value in what you sell… and end up BEGGING you to sell them something! One of the best ways to generate leads is to make a bold promise of results that can be achieved in a very limited time frame. This instantly captures the attention of your target prospect. A bold promise compels them to want to know more about what you sell. This presentation will teach you a simple and easy 5 step process that enables you to make a bold claim... and then make good on that bold claim within a limited amount of time. When you do, you will compel many more prospects to respond to your offer... and your revenues, sales and profits will soar.

We are are a boutique Private Equity Firm with over 80 years of experience building, running, and growing businesses.

We have a long-term vision, complemented with patient capital, and a mission to strengthen the backbone of America’s economy - small businesses.

Whether it is Acquisitions or Advisory, with us you get the breadth and depth of high-caliber skills, knowledge, network, and resources, while still getting the personal attention of a smaller firm.

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