Marketing and Branding

A successful business is created from a small number of fundamentals - 30 to be exact. Very few business owners know these fundamentals; even fewer know which to start with and are necessary to build a solid foundation. Much less, which will help create market dominance and profitability. Ask yourself - is your business moving toward market dominance and profitability? Or, do you feel like you’re simply spinning your wheels and that your business is running you? STOP confusing being busy with being successful. Understanding, then implementing the 30 fundamentals is CRITICAL to your business' success. The following step-by-step training series will enable you to build the business of your dreams.

Below is each lesson for this course

HOW TO CREATE YOUR MARKET-DOMINATING POSITION

This presentation explains the single most important fundamental required in order to build a successful business… especially in our current marketing saturated world. We'll show you exactly what you need to know to create your very own "market-dominating position" that will separate your business from your competition and position you as the dominant force in your market.

COMPELLING ELEVATOR PITCH

This presentation is going to help you create a compelling, lead generating marketing message specifically designed to instantly capture the attention of your target prospects. This is a message that will immediately compel any qualified prospect to immediately seek out more information from you regarding your product or service. During this presentation, we're going to provide you with the tools and resources to create your very own compelling message from scratch. An elevator pitch is the perfect lead generation vehicle that can explode your lead flow... help you to attract new clients at will... and do it all WITHOUT you having to spend any money whatsoever.

HOW TO CREATE A STRATEGY FOR MARKETING PRODUCTS OR SERVICES

This presentation will help you learn the secrets to effectively marketing a product or service with proven results. We'll reveal to you a powerful and proven strategy that will position your product or service in a market-dominating position. And as a tremendous secondary benefit, this strategy will enable you to produce new customers, clients or patients at will. Imagine generating new leads and customers whenever and wherever you want... at your command. This presentation will walk you step-by-step through the tactical steps required to successfully and effectively marketing a product or service with proven results.

HOW WE HELP YOU WRITE PERSUASIVE MARKETING - PART 1

This presentation is going to start you on your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to teach you the secrets to persuasive marketing, and how you can use it to influence your prospects to buy what you sell. The business owner who understands how to create messages, ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market.

HOW WE HELP YOU WRITE PERSUASIVE MARKETING - PART 2

This presentation is going to continue your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to go in-depth and thoroughly explore the Conversion Equation. This will establish a persuasion format that you will be able to follow for the rest of your life as a small business owner... and when you do... you’ll gain an advantage over every competitor! The business owner who understands how to create messages, ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market.

HOW TO WRITE COPY BETTER THAN THE PROS

This presentation is going to show you how to write copy better than professional copywriters. In order for your marketing and advertising to generate more leads and attract more clients, you must learn how to structure your marketing message so that's it's both irresistible and compelling. When you acquire the ability to write in a compelling way, you can turn your business into what we call a "profit faucet." This presentation will provide you with a paint-by-numbers template to guide you each and every time you need to create any type of sales message.

5 KEY MARKETING COMPONENTS THAT WILL DESTROY YOUR COMPETITION PART 1

5 KEY MARKETING COMPONENTS THAT WILL DESTROY YOUR COMPETITION PART 2

This presentation will focus on teaching you the 5 key marketing components that will destroy your competition. Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a three part presentation. In this presentation, I'll show you an actual marketing campaign that was implemented years ago... where the marketing was based solely on the implementation of these 5 marketing components. You will be able to see for yourself how all of these components work together to create a market-dominating advertising campaign for a small but aggressive box manufacturer. Use the guidelines covered in this presentation and you will quickly dominate your market.

5 KEY MARKETING COMPONENTS THAT WILL DESTROY YOUR COMPETITION PART 3

This presentation will focus on teaching you the 5 key marketing components that will destroy your competition. Because this presentation contains a tremendous amount of important concepts and accompanying content, this is part three in our three part series. In this presentation, I'll go into your own E-Learning Ad Library and pull out an entire array of ads that all incorporate these 5 components... and help you to understand why we keep reminding you that our E-Learning System has been called the world's most powerful client attraction... lead generation... and revenue producing online marketing system in the world. You'll see for yourself how the ads in your Ad Library contain all the components we've covered in the two previous presentations... and how they can help you to create your very own competition-crushing marketing. Use the guidelines covered in this presentation and you will quickly dominate your market.

HOW TO USE ONLINE PRESENTATIONS TO BUILD YOUR BUSINESS - PART 1

This presentation will help you learn the secrets to using online presentations to build your business. We will break this topic into two separate presentations. This presentation will cover the 5 BIG mistakes business owners make when trying to host an online event such as a webinar or teleseminar... as well as the six foolproof strategies you can take to all but ensure your event will be a major success. Then in our next presentation, we'll complete this strategy by providing you with 5 ways to grow your business using online presentations... and the "insider" secrets to generating leads and hosting a presentation that will leave your prospects clamoring for more. Follow the strategies we'll show you and you will go a long way to einsure your online presentations will be a major success.

HOW TO USE ONLINE PRESENTATIONS TO BUILD YOUR BUSINESS - PART 2

This presentation will help you learn the secrets to using online presentations to build your business. We will break this topic into two separate presentations... and this is Part 2. This presentation will complete this strategy by providing you with 5 ways to grow your business using online presentations... and the "insider" secrets to generating leads and hosting a presentation that will leave your prospects clamoring for more. Follow the strategies we'll show you and you will go a long way to ensure your online presentations will be a major success.

FINDING GREAT MEDIA BARGAINS - PART 1

This presentation will focus on teaching you how to get more bang from your marketing bucks. We're going to help you find bargain prices for various forms of media... including print media, radio and TV. We're going to show you three powerful strategies you can use to get killer advertising deals. The first one is going to focus on simple negotiation skills. The second will focus on buying advertising in bulk. And the third will entail bargain shopping. Due to the amount of information we want you to have in these three areas, this will be a two part presentation. Part one will focus solely on negotiation skills... and part two will focus on buying in bulk and bargain shopping.

FINDING GREAT MEDIA BARGAINS PART 2

This presentation will continue our focus on teaching you how to get more bang from your marketing bucks. We're going to help you find bargain prices for various forms of media... including print media, radio and TV. Due to the amount of information we want you to have, this will be a two part presentation. We're going to show you three powerful strategies you can use to get killer advertising deals. In our previous presentation, we focused on simple negotiation skills. In this presentation, we'll focus on buying advertising in bulk and bargain shopping. Media companies are facing many challenges these days. In the past, they would have never considered these alternative forms of marketing. Financial considerations are forcing them to re-evaluate their positions. The key is to use the strategies outlined for you in this two-part presentation and you will acquire world-class advertising at bargain basement prices.

HOW TO CREATE AND IMPLEMENT A CONTENT MARKETING PLAN

Content marketing is a type of marketing that involves creating and sharing content material (such as videos, blogs, and social media posts) that does not explicitly promote your business but is intended to stimulate interest in your niche or industry with the ultimate goal of driving profitable customer actions. Ultimately, you'll get more sales, have more loyal customers, and save money on advertising. When you become good at nurturing leads through a comprehensive content marketing strategy, the statistics show that you’ll generate 50% more sales-ready leads. And statistics also show that deals closing with nurtured leads receive a 47% higher order value.

We are are a boutique Private Equity Firm with over 80 years of experience building, running, and growing businesses.

We have a long-term vision, complemented with patient capital, and a mission to strengthen the backbone of America’s economy - small businesses.

Whether it is Acquisitions or Advisory, with us you get the breadth and depth of high-caliber skills, knowledge, network, and resources, while still getting the personal attention of a smaller firm.

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