Get More Leads!

There are literally dozens of strategies that you can adopt to generate leads. Master any ONE and your business will flourish. Master several and your business will have more leads than you'll be able to handle. Each strategy in this section is practical and effective for a broad selection of business types. Discover the ones that you can take to the bank. Leads are the fuel of any business—the first point in the sales process. With an effective lead-generation process, you will dramatically increase your probability of success. But here’s the key to lead generation success – you MUST enter the conversation taking place in the head of your prospect. In these lessons, you'll discover how to generate all the leads you can handle.

Below is each lesson for this course

HOW TO SET UP A PASSIVE REFERRAL SYSTEM

This presentation will help you understand how to design, set up and implement a referral system that will produce a never-ending flow of prospects and new customers to your business. There are two distinct types of Referral Systems: passive and proactive. This presentation will focus on the benefits of creating a passive referral system. Our next presentation will focus on the proactive system. How many times have you gone to a specific business because someone gave that business a good recommendation? Even though the person giving the referral may be a complete stranger, there is something about a live person recommending a specific product or service that gives it legitimacy. A powerful referral system can increase your "bottom line" by 5% to 20% or more. A passive referral system is the first step to getting there.

HOW TO SET UP A PROACTIVE REFERRAL SYSTEM

This presentation will help you understand how to design, set up and implement a referral system that will produce a never-ending flow of prospects and new customers to your business. There are two distinct types of Referral Systems: passive and proactive. This presentation will focus on the benefits of creating a proactive referral system. Now that you have a passive system in place, let's take the next step that will allow you to move the process forward so you can gain access to quality prospects that typically would have never heard of you, your business or how you can help them improve their lives. Let's help you create a proactive referral system that can dramatically increase the number of referrals you generate exponentially. A powerful referral system such as this can increase your " bottom line " by 5% to 20% or more.

HOW TO IMPLEMENT A LUCRATIVE REFERRAL SYSTEM

This presentation will help you understand how to design, set up and implement a referral system that will produce a never-ending flow of prospects and new customers to your business. We're going to show you a tremendously powerful strategy you can employ to obtain a myriad of referrals in a very short period of time. It's called a neighborhood referral program. A neighborhood referral program allows you the opportunity to leverage a current customer or client in such a way that they have a direct effect on their entire community... and in the process... you end up generating a multitude of new business. This strategy can help you create a referral system that dramatically increases the number of referrals you generate exponentially. A powerful referral system such as this can increase your " bottom line " by 5% to 20% or more.

HOW TO BUILD YOUR BUSINESS FAST THROUGH THE POWER OF JOINT VENTURES PART 1

This presentation will help you learn how to build your business fast through the power of joint ventures. We will devote two presentations to this topic to make sure we provide you with all the tactical information you need to execute this strategy effectively. This presentation will focus on the best way to get started... how to identify the JV partners that will be best for you and your business... hidden tips you can use to attract high quality JV partners... and the best ways to position your product or service to attract JV partners in droves to your business. This presentation will walk you step-by-step through the tactical steps required to successfully implement a Joint Venture strategy for your business.

HOW TO BUILD YOUR BUSINESS FAST THROUGH THE POWER OF JOINT VENTURES PART 2

This presentation will help you learn how to build your business fast through the power of joint ventures. We're devoting two presentations to this topic to make sure we provide you with all the tactical information you need to execute this strategy effectively. This presentation will focus on the 5 critical steps required to create a joint venture partnership... and we'll back it all up with tons of examples using real life client examples that you can use as guides for your own business. This presentation will walk you step-by-step through the tactical steps required to successfully implement a Joint Venture strategy for your business.please add a detailed description

HOW TO SEND DIRECT MAIL TO 50000 QUALIFIED PROSPECTS FOR FREE!

This presentation will help you learn the secrets to direct mail marketing... and give you the ability to send direct mail to 50,000 qualified prospects for free! Lead generation drives revenue for all small businesses. We'll reveal to you a powerful and proven strategy that will give you the ability to use direct mail to generate a multitude of qualified leads for your business. This presentation will walk you step-by-step through the tactical steps required to properly execute a dynamic direct mail strategy and show you how you can mail to 50,000 or more qualified prospects for free.

HOW A GIFT CARD STRATEGY CAN MAKE YOUR BUSINESS MEMORABLE

This presentation will help you learn the secrets to using gift cards in such a way that it leaves a lasting impression on your prospects and customers. In recent years gift cards have become phenomenally popular. They're used not only as less impersonal substitutes for cash gifts, but also as premiums or rewards. They enable you to make more sales and improve customer loyalty toward your business. Virtually every service provider under the sun would gain by offering gift certificates to their customers. This presentation will walk you step-by-step through the tactical steps required to properly execute a gift card strategy... and in the process, make your business memorable.

WHAT TO WRITE ON A SIMPLE POSTCARD THAT WILL BRING YOU AN AVALANCHE OF CUSTOMERS

This presentation will help you learn what to write on a simple postcard that will bring you an avalanche of customers. Direct mail marketing is one of the oldest and most reliable forms of marketing. It can be used to support any type of marketing objective, from lead generation to sales. But you have to do it right. If you rush into it without proper planning, you'll end up wasting time and money. This presentation will walk you step-by-step in creating and designing am effective postcard strategy so you get the most out of your campaigns by using best practices that have been refined and built upon for decades.

HOW TO MAKE RADIO & TV ADVERTISING WORK FOR YOUR SMALL BUSINESS

This presentation will help you learn how to make radio & TV advertising work for your small business. All business owners eventually face a serious dilemma—how to advertise their business... which advertising medium will get them the most exposure... and which advertising venue will provide the biggest bang for the buck. How's a small business owner to know? Do newspaper ads out-pull radio spots—or is the power of television the only way to go? Unfortunately, the answer is different for each business, each situation, each location and each product. This presentation will explore the pros and cons of each medium. Knowing these can help you decide which medium is right for advertising your product. We will also reveal a specific six-step formula for you to follow that will greatly increase your chances for success.

THE THREE BIGGEST LEAD GENERATION MISTAKES SMALL BUSINESSES MAKE

This presentation is going to reveal to you the three biggest lead generation mistakes small businesses make… and how you can overcome them all. Businesses today are led to believe that all they have to do to build a successful business is create some type of attention-grabbing form of marketing and they will generate leads at will. Nothing could be further from the truth. In this presentation, we'll teach you our foolproof marketing equation that contains the fundamental components for instantly making your phone ring and positioning your business as the dominant force in your market. This presentation will establish the marketing foundation that will enable you to generate immediate cash flow... and all the clients your business can handle.

HOW TO CREATE A LEAD CAPTURING BUSINESS CARD

This presentation is going to help you create a lead capturing business card. This is accomplished by taking the elevator pitch you previously created and placing that same powerful and compelling message on your business card as a way to reinforce the benefits you offer your prospects that your competition does NOT! Individual tactics such as the elevator pitch and now the business card are starting to form the foundation that will propel your business to a market-dominating position. Redesign your business card to match our template and you will soon be generating all the leads and closing all the sales your business can handle.

HOW TO CREATE A PROSPECT- CAPTURING LANDING PAGE

This presentation is going to show you the latest marketing formula that can convert any website or landing page into a prospect capturing and revenue generating tool for your business. We're going to teach you a proven process for designing, developing and creating a landing page so compelling it practically forces your prospects to take action. This powerful presentation will have a major impact on your revenue and profits… as well as the ultimate success of your business.

HOW TO CREATE GREAT ADS! PART 1

This presentation will teach you the marketing principles behind the creation of great ads. I'll highlight the basic marketing principles that make ads great... so that you can use them as you create your own ads. This presentation contains ads that are field-tested and proven to generate real results. However, it's important to remember that every ad MUST be customized to fit the market-dominating position of the business using it. The ads in this presentation will reveal the principles that make these ads great!

HOW TO CREATE GREAT ADS PART 2

This presentation will continue to teach you the marketing principles behind the creation of great ads. I'll highlight the basic marketing principles that make ads great... so that you can use them as you create your own ads. This presentation contains ads that are field-tested and proven to generate real results. However, it's important to remember that every ad MUST be customized to fit the market-dominating position of the business using it. The ads in this presentation will reveal the principles that make these ads great!

We are are a boutique Private Equity Firm with over 80 years of experience building, running, and growing businesses.

We have a long-term vision, complemented with patient capital, and a mission to strengthen the backbone of America’s economy - small businesses.

Whether it is Acquisitions or Advisory, with us you get the breadth and depth of high-caliber skills, knowledge, network, and resources, while still getting the personal attention of a smaller firm.

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