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50 Courses cover 50 topics

In this 50-part series, we’ll cover 50 different Profit Acceleration Strategies And Tactics that, when combined, should allow you to double your business profits - and then double them again. We’ll bring the teaching and the systems. You bring your burning desire to take action and implement the key lessons. And together, we’re going to establish a strong foundation in your business upon which you can build for years to come.

HOW TO CREATE YOUR MARKET-DOMINATING POSITION

This presentation explains the single most important fundamental required in order to build a successful business… especially in our current marketing saturated world. We'll show you exactly what you need to know to create your very own "market-dominating position" that will separate your business from your competition and position you as the dominant force in your market.

COMPELLING ELEVATOR PITCH

This presentation is going to help you create a compelling, lead generating marketing message specifically designed to instantly capture the attention of your target prospects. This is a message that will immediately compel any qualified prospect to immediately seek out more information from you regarding your product or service. During this presentation, we're going to provide you with the tools and resources to create your very own compelling message from scratch. An elevator pitch is the perfect lead generation vehicle that can explode your lead flow... help you to attract new clients at will... and do it all WITHOUT you having to spend any money whatsoever.

HOW TO CREATE A STRATEGY FOR MARKETING PRODUCTS OR SERVICES

This presentation will help you learn the secrets to effectively marketing a product or service with proven results. We'll reveal to you a powerful and proven strategy that will position your product or service in a market-dominating position. And as a tremendous secondary benefit, this strategy will enable you to produce new customers, clients or patients at will. Imagine generating new leads and customers whenever and wherever you want... at your command. This presentation will walk you step-by-step through the tactical steps required to successfully and effectively marketing a product or service with proven results.

HOW WE HELP YOU WRITE PERSUASIVE MARKETING - PART 1

This presentation is going to start you on your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to teach you the secrets to persuasive marketing, and how you can use it to influence your prospects to buy what you sell. The business owner who understands how to create messages, ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market.

HOW WE HELP YOU WRITE PERSUASIVE MARKETING - PART 2

This presentation is going to continue your journey to learning the insider secrets that will allow you to out-market and out-sell your competition. This is literally your first step toward helping you create competition-crushing marketing. In this presentation, we're going to go in-depth and thoroughly explore the Conversion Equation. This will establish a persuasion format that you will be able to follow for the rest of your life as a small business owner... and when you do... you’ll gain an advantage over every competitor! The business owner who understands how to create messages, ads and marketing collateral that follows a persuasion format can literally gain the ability to dominate their market.

HOW TO WRITE COPY BETTER THAN THE PROS

This presentation is going to show you how to write copy better than professional copywriters. In order for your marketing and advertising to generate more leads and attract more clients, you must learn how to structure your marketing message so that's it's both irresistible and compelling. When you acquire the ability to write in a compelling way, you can turn your business into what we call a "profit faucet." This presentation will provide you with a paint-by-numbers template to guide you each and every time you need to create any type of sales message.

5 KEY MARKETING COMPONENTS THAT WILL DESTROY YOUR COMPETITION PART 1

5 KEY MARKETING COMPONENTS THAT WILL DESTROY YOUR COMPETITION PART 2

This presentation will focus on teaching you the 5 key marketing components that will destroy your competition. Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a three part presentation. In this presentation, I'll show you an actual marketing campaign that was implemented years ago... where the marketing was based solely on the implementation of these 5 marketing components. You will be able to see for yourself how all of these components work together to create a market-dominating advertising campaign for a small but aggressive box manufacturer. Use the guidelines covered in this presentation and you will quickly dominate your market.

5 KEY MARKETING COMPONENTS THAT WILL DESTROY YOUR COMPETITION PART 3

This presentation will focus on teaching you the 5 key marketing components that will destroy your competition. Because this presentation contains a tremendous amount of important concepts and accompanying content, this is part three in our three part series. In this presentation, I'll go into your own E-Learning Ad Library and pull out an entire array of ads that all incorporate these 5 components... and help you to understand why we keep reminding you that our E-Learning System has been called the world's most powerful client attraction... lead generation... and revenue producing online marketing system in the world. You'll see for yourself how the ads in your Ad Library contain all the components we've covered in the two previous presentations... and how they can help you to create your very own competition-crushing marketing. Use the guidelines covered in this presentation and you will quickly dominate your market.

HOW TO USE ONLINE PRESENTATIONS TO BUILD YOUR BUSINESS - PART 1

This presentation will help you learn the secrets to using online presentations to build your business. We will break this topic into two separate presentations. This presentation will cover the 5 BIG mistakes business owners make when trying to host an online event such as a webinar or teleseminar... as well as the six foolproof strategies you can take to all but ensure your event will be a major success. Then in our next presentation, we'll complete this strategy by providing you with 5 ways to grow your business using online presentations... and the "insider" secrets to generating leads and hosting a presentation that will leave your prospects clamoring for more. Follow the strategies we'll show you and you will go a long way to insure your online presentations will be a major success.

HOW TO USE ONLINE PRESENTATIONS TO BUILD YOUR BUSINESS - PART 2

This presentation will help you learn the secrets to using online presentations to build your business. We will break this topic into two separate presentations... and this is Part 2. This presentation will complete this strategy by providing you with 5 ways to grow your business using online presentations... and the "insider" secrets to generating leads and hosting a presentation that will leave your prospects clamoring for more. Follow the strategies we'll show you and you will go a long way to ensure your online presentations will be a major success.

FINDING GREAT MEDIA BARGAINS - PART 1

This presentation will focus on teaching you how to get more bang from your marketing bucks. We're going to help you find bargain prices for various forms of media... including print media, radio and TV. We're going to show you three powerful strategies you can use to get killer advertising deals. The first one is going to focus on simple negotiation skills. The second will focus on buying advertising in bulk. And the third will entail bargain shopping. Due to the amount of information we want you to have in these three areas, this will be a two part presentation. Part one will focus solely on negotiation skills... and part two will focus on buying in bulk and bargain shopping.

FINDING GREAT MEDIA BARGAINS PART 2

This presentation will continue our focus on teaching you how to get more bang from your marketing bucks. We're going to help you find bargain prices for various forms of media... including print media, radio and TV. Due to the amount of information we want you to have, this will be a two part presentation. We're going to show you three powerful strategies you can use to get killer advertising deals. In our previous presentation, we focused on simple negotiation skills. In this presentation, we'll focus on buying advertising in bulk and bargain shopping. Media companies are facing many challenges these days. In the past, they would have never considered these alternative forms of marketing. Financial considerations are forcing them to re-evaluate their positions. The key is to use the strategies outlined for you in this two-part presentation and you will acquire world-class advertising at bargain basement prices.

HOW TO CREATE AND IMPLEMENT A CONTENT MARKETING PLAN

Content marketing is a type of marketing that involves creating and sharing content material (such as videos, blogs, and social media posts) that does not explicitly promote your business but is intended to stimulate interest in your niche or industry with the ultimate goal of driving profitable customer actions. Ultimately, you'll get more sales, have more loyal customers, and save money on advertising. When you become good at nurturing leads through a comprehensive content marketing strategy, the statistics show that you’ll generate 50% more sales-ready leads. And statistics also show that deals closing with nurtured leads receive a 47% higher order value.

HOW TO SET UP A PASSIVE REFERRAL SYSTEM

This presentation will help you understand how to design, set up and implement a referral system that will produce a never-ending flow of prospects and new customers to your business. There are two distinct types of Referral Systems: passive and proactive. This presentation will focus on the benefits of creating a passive referral system. Our next presentation will focus on the proactive system. How many times have you gone to a specific business because someone gave that business a good recommendation? Even though the person giving the referral may be a complete stranger, there is something about a live person recommending a specific product or service that gives it legitimacy. A powerful referral system can increase your "bottom line" by 5% to 20% or more. A passive referral system is the first step to getting there.

HOW TO SET UP A PROACTIVE REFERRAL SYSTEM

This presentation will help you understand how to design, set up and implement a referral system that will produce a never-ending flow of prospects and new customers to your business. There are two distinct types of Referral Systems: passive and proactive. This presentation will focus on the benefits of creating a proactive referral system. Now that you have a passive system in place, let's take the next step that will allow you to move the process forward so you can gain access to quality prospects that typically would have never heard of you, your business or how you can help them improve their lives. Let's help you create a proactive referral system that can dramatically increase the number of referrals you generate exponentially. A powerful referral system such as this can increase your " bottom line " by 5% to 20% or more.

HOW TO IMPLEMENT A LUCRATIVE REFERRAL SYSTEM

This presentation will help you understand how to design, set up and implement a referral system that will produce a never-ending flow of prospects and new customers to your business. We're going to show you a tremendously powerful strategy you can employ to obtain a myriad of referrals in a very short period of time. It's called a neighborhood referral program. A neighborhood referral program allows you the opportunity to leverage a current customer or client in such a way that they have a direct effect on their entire community... and in the process... you end up generating a multitude of new business. This strategy can help you create a referral system that dramatically increases the number of referrals you generate exponentially. A powerful referral system such as this can increase your " bottom line " by 5% to 20% or more.

HOW TO BUILD YOUR BUSINESS FAST THROUGH THE POWER OF JOINT VENTURES PART 1

This presentation will help you learn how to build your business fast through the power of joint ventures. We will devote two presentations to this topic to make sure we provide you with all the tactical information you need to execute this strategy effectively. This presentation will focus on the best way to get started... how to identify the JV partners that will be best for you and your business... hidden tips you can use to attract high quality JV partners... and the best ways to position your product or service to attract JV partners in droves to your business. This presentation will walk you step-by-step through the tactical steps required to successfully implement a Joint Venture strategy for your business.

HOW TO BUILD YOUR BUSINESS FAST THROUGH THE POWER OF JOINT VENTURES PART 2

This presentation will help you learn how to build your business fast through the power of joint ventures. We're devoting two presentations to this topic to make sure we provide you with all the tactical information you need to execute this strategy effectively. This presentation will focus on the 5 critical steps required to create a joint venture partnership... and we'll back it all up with tons of examples using real life client examples that you can use as guides for your own business. This presentation will walk you step-by-step through the tactical steps required to successfully implement a Joint Venture strategy for your business.

HOW TO SEND DIRECT MAIL TO 50000 QUALIFIED PROSPECTS FOR FREE!

This presentation will help you learn the secrets to direct mail marketing... and give you the ability to send direct mail to 50,000 qualified prospects for free! Lead generation drives revenue for all small businesses. We'll reveal to you a powerful and proven strategy that will give you the ability to use direct mail to generate a multitude of qualified leads for your business. This presentation will walk you step-by-step through the tactical steps required to properly execute a dynamic direct mail strategy and show you how you can mail to 50,000 or more qualified prospects for free.

HOW A GIFT CARD STRATEGY CAN MAKE YOUR BUSINESS MEMORABLE

This presentation will help you learn the secrets to using gift cards in such a way that it leaves a lasting impression on your prospects and customers. In recent years gift cards have become phenomenally popular. They're used not only as less impersonal substitutes for cash gifts, but also as premiums or rewards. They enable you to make more sales and improve customer loyalty toward your business. Virtually every service provider under the sun would gain by offering gift certificates to their customers. This presentation will walk you step-by-step through the tactical steps required to properly execute a gift card strategy... and in the process, make your business memorable.

WHAT TO WRITE ON A SIMPLE POSTCARD THAT WILL BRING YOU AN AVALANCHE OF CUSTOMERS

This presentation will help you learn what to write on a simple postcard that will bring you an avalanche of customers. Direct mail marketing is one of the oldest and most reliable forms of marketing. It can be used to support any type of marketing objective, from lead generation to sales. But you have to do it right. If you rush into it without proper planning, you'll end up wasting time and money. This presentation will walk you step-by-step in creating and designing am effective postcard strategy so you get the most out of your campaigns by using best practices that have been refined and built upon for decades.

HOW TO MAKE RADIO & TV ADVERTISING WORK FOR YOUR SMALL BUSINESS

This presentation will help you learn how to make radio & TV advertising work for your small business. All business owners eventually face a serious dilemma—how to advertise their business... which advertising medium will get them the most exposure... and which advertising venue will provide the biggest bang for the buck. How's a small business owner to know? Do newspaper ads out-pull radio spots—or is the power of television the only way to go? Unfortunately, the answer is different for each business, each situation, each location and each product. This presentation will explore the pros and cons of each medium. Knowing these can help you decide which medium is right for advertising your product. We will also reveal a specific six-step formula for you to follow that will greatly increase your chances for success.

THE THREE BIGGEST LEAD GENERATION MISTAKES SMALL BUSINESSES MAKE

This presentation is going to reveal to you the three biggest lead generation mistakes small businesses make… and how you can overcome them all. Businesses today are led to believe that all they have to do to build a successful business is create some type of attention-grabbing form of marketing and they will generate leads at will. Nothing could be further from the truth. In this presentation, we'll teach you our foolproof marketing equation that contains the fundamental components for instantly making your phone ring and positioning your business as the dominant force in your market. This presentation will establish the marketing foundation that will enable you to generate immediate cash flow... and all the clients your business can handle.

HOW TO CREATE A LEAD CAPTURING BUSINESS CARD

This presentation is going to help you create a lead capturing business card. This is accomplished by taking the elevator pitch you previously created and placing that same powerful and compelling message on your business card as a way to reinforce the benefits you offer your prospects that your competition does NOT! Individual tactics such as the elevator pitch and now the business card are starting to form the foundation that will propel your business to a market-dominating position. Redesign your business card to match our template and you will soon be generating all the leads and closing all the sales your business can handle.

HOW TO CREATE A PROSPECT- CAPTURING LANDING PAGE

This presentation is going to show you the latest marketing formula that can convert any website or landing page into a prospect capturing and revenue generating tool for your business. We're going to teach you a proven process for designing, developing and creating a landing page so compelling it practically forces your prospects to take action. This powerful presentation will have a major impact on your revenue and profits… as well as the ultimate success of your business.

HOW TO CREATE GREAT ADS! PART 1

This presentation will teach you the marketing principles behind the creation of great ads. I'll highlight the basic marketing principles that make ads great... so that you can use them as you create your own ads. This presentation contains ads that are field-tested and proven to generate real results. However, it's important to remember that every ad MUST be customized to fit the market-dominating position of the business using it. The ads in this presentation will reveal the principles that make these ads great!

HOW TO CREATE GREAT ADS PART 2

This presentation will continue to teach you the marketing principles behind the creation of great ads. I'll highlight the basic marketing principles that make ads great... so that you can use them as you create your own ads. This presentation contains ads that are field-tested and proven to generate real results. However, it's important to remember that every ad MUST be customized to fit the market-dominating position of the business using it. The ads in this presentation will reveal the principles that make these ads great!

HOW TO CREATE COMPELLING AND IRRESISTIBLE OFFERS - PART 1

This presentation will help you learn how to create, design and use compelling incentive offers that will lure prospects away from your competitors and bring them stampeding to your business in droves. Since incentive offers are a critically important fundamental that you will use in multiple strategies moving forward, we want to make sure we cover this topic in depth. Therefore, this presentation will be divided into a three part series so we don't overwhelm you with this vital information. Compelling incentives have the ability to produce immediate and lucrative results for any business. We'll show you how to create a market dominating position by using compelling incentives to motivate your prospects and customers to take a specific action.

HOW TO CREATE COMPELLING AND IRRESISTIBLE OFFERS - PART 2

This presentation will help you learn how to create, design and use compelling incentive offers that will lure prospects away from your competitors and bring them stampeding to your business in droves. Since incentive offers are a critically important fundamental that you will use in multiple strategies moving forward, we want to make sure we cover this topic in depth. Therefore, this presentation will be divided into a three part series so we don't overwhelm you with this vital information. Compelling incentives have the ability to produce immediate and lucrative results for any business. This presentation will focus on ways you can provide free information and value added bonuses as compelling incentive offers. We'll show you how to create a market dominating position by using compelling incentives to motivate your prospects and customers to take a specific action.

HOW TO CREATE COMPELLING AND IRRESISTIBLE OFFERS - PART 3

This presentation will help you learn how to create, design and use compelling incentive offers that will lure prospects away from your competitors and bring them stampeding to your business in droves. In our two previous presentations, we went in depth regarding the three powerful compelling incentive categories… free trials, free information and value-added bonuses. In this presentation, let's discuss whether or not these compelling incentives are actually profitable to the business using them by helping you calculate your offers' ROI… return on investment. We want to make sure that the compelling incentive offer you do select will produce a positive return for your investment of both time and money.

HOW TO REACTIVATE STALE CLIENTS

This presentation will help you learn the secrets to reactivating stale clients. Consider which of the following situations seems easier? Convincing complete strangers to do business with you, or getting customers that have already bought from you to come back? Reactivating old customers is one of the quickest and most sure-fire ways to make more money and increase sales and profits with amazing speed. This presentation will walk you step-by-step through the tactical steps required to properly execute a dynamic reactivation strategy... the most sure-fire way to make more money and increase sales and profits with blinding speed.

CLOSE MORE SALES BY ELIMINATING RISK

This presentation will help you learn how to close more sales by eliminating the perception of risk your prospects may feel when they buy what you sell. The concept of Risk Reversal is simple - but it requires some boldness and guts. Basically, it means that YOU, the business owner looking to close a sale... should identify the various reasons a potential customer would hesitate to buy. You then think of little things you can do to overcome those reasons. Risk Reversal is like a guarantee on steroids. This presentation will reveal the 6 levels of guarantees all small business owners need to carefully consider... and highlight the benefits of each of them. We will also reveal to you the "mother" of all guarantees... and let you decide if you're bold enough to take the challenge.

HOW TO OFFER FREE + SHIPPING WITH FORCED CONTINUITY

This presentation will help you learn how to close more sales by implementing a strategy called Free + Shipping with Forced Continuity. This is a strategy that enables you to offer something of perceived value for free... include a free 30 day trial period to a program or membership site you offer... collect a small fee for shipping and handling so you can acquire each participating prospects payment information... and then roll them over... with their permission of course... into an ongoing program or membership you offer. This is an easy strategy to execute and you'll see how you can cross-use it with other strategies to increase its effectiveness. Use the Free + Shipping With Forced Continuity strategy with every promotion you put forward and not only will you draw in more members, but you'll see sales increase overall for your projects.

CREATE A DRIP CAMPAIGN THAT WILL SKYROCKET YOUR REVENUE AND PROFITS

This presentation will help you learn how to close more sales by implementing a dynamic drip campaign strategy. There are a multitude of ways to generate all the leads your business can handle. But here's the problem. Like it or not, only 3% of those leads are what you might call "now" buyers. They're the ones ready to make an immediate purchase. The remaining 97% of your leads are "future" buyers... IF you continue to nurture them by staying in touch with them on an on-going basis. It's absolutely vital that all small business owners create a strategic "drip campaign" based on their specific marketing process. This presentation will teach you how to create a competition-crushing drip campaign that automatically delivers a form of communication to customers or prospects on a predetermined and scheduled basis. The end result will be a huge influx of new clients and skyrocketing revenue.

HOW TO ACQUIRE TESTIMONIALS THAT WILL SELL YOUR PRODUCT OR SERVICE

This presentation will enable you to obtain powerful and compelling testimonials that will establish trust with your prospects and sell your product or service without fail. The key to small business success has always involved three factors. You MUST establish trust, respect and rapport. And out of those three, trust must always come first. Trust is critical... and often takes an extended period of time to establish. Testimonials and endorsements have the potential to dramatically accelerate this process. When you do an exceptional job, most of your clients will not only WANT to provide a testimonial... they will INSIST on it. Just make it as easy and comfortable for them to provide you with a great one. The guidelines in this presentation will enable you to do that like a pro.

ONLINE REVIEWS - TESTIMONIALS FOR THE 21ST CENTURY

This presentation will introduce you to the power and compelling nature of online reviews. Online reviews offer you more than 100 times the power of the typical testimonial. They are the new testimonials for the 21st century. Small business owners need to be developing 21st century strategies... not relying on 19th century gimmicks. In this presentation, I'm going to reveal to you a highly proprietary process that will allow you to position your business in a league all its own. The results will absolutely amaze you.

HOW TO CREATE A WEBSITE OR LANDING PAGE PART 1

This presentation will focus on teaching you how to create a website or landing page that actually converts a prospect into a client. Specifically, how do we increase our websites ability to convert? How can we design a website so it converts more people into leads... into prospects... and finally, into customers, clients or patients... depending on your type of business? Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a two part series. In this presentation, we'll focus on the factors that go into increasing the conversion rates for any website or landing page. Then in part two, I'll show you a multitude of website examples where the websites rank at the very top of Google's listings... but are so poorly designed and formatted that their conversion rates are practically nil.

HOW TO CREATE A WEBSITE OR LANDING PAGE PART 2

This presentation will focus on teaching you how to create a website or landing page that actually converts a prospect into a client. Specifically, how do we increase our websites ability to convert? How can we design a website so it converts more people into leads... into prospects... and finally, into customers, clients or patients... depending on your type of business? Because this presentation contains a tremendous amount of important concepts and accompanying content, this will be a two part series. In part one, we focused on the factors that go into increasing the conversion rates for any website or landing page. In this presentation, I'll show you a multitude of website examples where the websites rank at the very top of Google's listings... but are so poorly designed and formatted that their conversion rates are practically nil. When you know and understand the right components to include on your landing page or website, you will see a huge, huge difference in your conversion rates... as well as your revenue and profits.

BOLD PROMISE IN LIMITED TIME STRATEGY

This presentation will help you learn how to close more sales by implementing a strategy that enables you to make a bold claim... and then make good on that bold claim within a limited amount of time. Marketing starts with lead generation. The best prospects are educated prospects who instantly see the value in what you sell… and end up BEGGING you to sell them something! One of the best ways to generate leads is to make a bold promise of results that can be achieved in a very limited time frame. This instantly captures the attention of your target prospect. A bold promise compels them to want to know more about what you sell. This presentation will teach you a simple and easy 5 step process that enables you to make a bold claim... and then make good on that bold claim within a limited amount of time. When you do, you will compel many more prospects to respond to your offer... and your revenues, sales and profits will soar.

HOW TO DOWNSELL YOUR WAY TO WEALTH

This presentation will help you learn how to close more sales by implementing a downsell strategy for those prospects who either can't afford what you sell... or those that simply aren't ready to fully engage with you or your business. If you're losing prospects because they can't afford... or chose not to commit to purchasing your product or service... even though they want what you provide, then downselling provides a lucrative way to "give them what they want" and instantly convert them into a profitable sale. This presentation will reveal the problems and pitfalls of downselling... and help you know exactly what to do to avoid them all.

HOW TO INCREASE TRANSACTIONS AND CUSTOMER REVENUE PART 1

This presentation will help you learn how to close more sales by implementing a strategy that can instantly increase your customer revenue by offering additional products and services that complement the original sale. Due to the length of the information on this topic, this will be a two part presentation. In this presentation, we'll review this strategy at length and provide plenty of examples in order to get you thinking of various ways for you to apply this strategy to your own business. We'll explain the three simple steps required to implement this strategy successfully... the three types of customers to target for this strategy... and the three opportunities where you can best compel these three customer types to purchase continuously from you. Then in part two, we'll detail the seven steps to take in order to successfully apply this strategy to your business.

HOW TO INCREASE TRANSACTIONS AND CUSTOMER REVENUE PART 2

This presentation will help you learn how to close more sales by implementing a strategy that can instantly increase your customer revenue by offering additional products and services that complement the original sale. Due to the length of the information on this topic, this will be a two part presentation. In Part 1, we explained the three simple steps required to implement this strategy successfully... the three types of customers to target for this strategy... and the three opportunities where you can best compel these three customer types to purchase continuously from you. In this presentation, we'll detail the seven steps to take in order to successfully apply this strategy to your business. Your customers, clients and patients will ALWAYS prefer to buy from you over your competition. All you have to do is create the additional products and services they want... and then offer them for sale.

HOW A BUNDLING STRATEGY CAN HELP YOU OUT-MARKET

This presentation will teach you how to bundle various products and services with your current product or service to increase its perceived value in the minds of your prospects. When you execute a value-add bundling strategy... you can often stop discounting your products or services forever. Discounting robs you and your business of badly needed and well deserved profits. Learn the secrets to creating value and you will never need to discount your prices again. This strategy can easily position your business as the dominant force in your market... and help you to stop discounting your prices once and for all.

HOW TO INCREASE THE LONGEVITY OF THE BUYING RELATIONSHIP

When you examine your current customers' buying patterns, you'll see that they stay with you for a certain length of time (on average) and they spend a certain amount of money. When you understand how to increase the longevity of their buying relationship with you, you'll see an instant increase in your profitability, the Customer Lifetime Value, and the value of your business. There are certain steps to take... and you'll learn how and why to take those steps in this presentation.

INCREASE THE FREQUENCY OF YOUR CUSTOMERS’ PURCHASES

Customers buy from you at a certain level of frequency. They also have many choices of sources to buy their products/services—they could buy from you, or from any one of your competitors. The frequency is often determined by their habit or their needs, or the convenience, price, or reliability of their product or service. Increasing the frequency of purchase so that they not only buy more often but buy from you is a key area that will lead to increased profits.

HOW TO GET AND KEEP MORE APPOINTMENTS

In this presentation, How to GET More Appointments With Your Prospects and Make Sure They KEEP Them, we're examining the number of appointments you get, and the subsequent number of appointments that are kept. Given that most businesses don't track their metrics, and that appointment no-show rates are as high as 20% or more, there is likely room for increased profit in this area. We’ll look at 10 Steps to Get Appointments and 6 Keys to Ensure Appointments are Kept. Follow this lesson and you’ll see how to easily increase your profits by 5%, 10%, or much more.

HOW TO RAISE YOUR PRICES

This presentation will help you learn How to Raise Your Prices and Have Your Customers Agree That It’s a Good Idea. Have you ever asked yourself the question, “How much more money could I make if I increased my prices?” There are so many reasons why you should raise your prices but if you don’t do it correctly, it could cause great harm to your business. In this presentation, we’ll look at 9 Steps to Raise Your Prices, 5 Reasons You Should Raise Your Prices, and 6 Psychological Tips to Optimize Pricing. You’ll come away with a solid roadmap to increase your prices in a way that you’ll encounter little resistance from your customers.

HOW TO LOWER YOUR COST OF GOODS SOLD

This presentation will focus on the best ways to lower your Cost of Goods Sold. This is an extremely important area to really delve into. That’s because both revenue and COGS directly impact your Gross Profit. And your Gross Profit pays your overhead and is responsible for generating profit in your business. In this presentation, we’ll show you six options to lower your cost of goods sold.… and in the process, increase your profits.

HOW TO LOWER YOUR OVERHEAD COSTS

This presentation will focus on multiple ways you can lower your overhead costs. We’ll show you how to lower your supplier & vendor costs, we’ll reveal to you the secrets of outsourcing, and we’ll explain a legal loophole for US-based businesses that can save you tens of thousands of dollars PER YEAR… This session will be a virtual goldmine for your business.

We are are a boutique Private Equity Firm with over 80 years of experience building, running, and growing businesses.

We have a long-term vision, complemented with patient capital, and a mission to strengthen the backbone of America’s economy - small businesses.

Whether it is Acquisitions or Advisory, with us you get the breadth and depth of high-caliber skills, knowledge, network, and resources, while still getting the personal attention of a smaller firm.

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